High Tide Plumbing & Gas Case Study
How High Tide Plumbing & Gas Grow 200% In Six Months
High Tide Plumbing & Gas Case Study
How High Tide Plumbing & Gas Grow 200% In Six Months
High Tide Plumbing & Gas are a growing family owned plumbing business in Maudsland on the Gold Coast, Queensland.
They have additional a staff to increase the capacity of the business with and growing online presence.
Tradie Up Marketing Goals
These is a description of the client's goals
Are you struggling with understanding what makes a lead generation website for your plumbing business in Brisbane? Many plumbers in the area don’t know how to compare website offers or what features are essential for generating more leads. Questions like what platform the website is built on, where it’s hosted, who creates the content, and how it’s optimised for search can be confusing
As a plumber in Brisbane, you may be dealing with ongoing issues of relying too heavily on word-of-mouth and struggling to determine which marketing channels actually work. Competing with cheaper, less skilled plumbers online can be a constant challenge. The key is finding a solution that keeps your phone ringing all year round.
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Tradie Up Marketing Timeline
Working closely with High Tide Plumbing & Gas towards success
Onboarding
With the existing website ranking on page 8 of Google Search Results we set to work on Competitor research and getting quick wins.



Website Design Presentation
We created a website design that was fast and designed for visitor conversions and the client approved.
Website Goes Live
We created all written content based on our understanding of the business, clients needs and combined this with relevant imagery and launched the new website.
Requested Website Indexing by Google And BING
Google crawled and indexed the website fast, in just a few short weeks. And the website began showing up in Google search engine results (SERPs).
Organic Website Leads REceived
This day marked the first phone calls and emails came through from the website, which was climbing the search rankings.




Own Core Services in the local area
Based on our in depth research our service location pages were ranking highly for the client’s core services in his local area.
Geographic Expansion Into nearby suburbs
Over weeks we strategically launched service pages based on the most profitable services and a expanding geographical reach.

Crash! Google algorithm update!
Google updated its algorithm and the search results and phone calls tanked! SEO was required to update the website so the new core update!
Website updated with AI Search Criteria requirements
Google’s core update reflected how users now use AI for search queries and we were rewarded with a Gemini AI Search result at the top of Google!
Relevant user content gets a warm welcome
Google updated its algorithm and the search results and phone calls tanked! SEO was required to update the website so the new core update!
rewarded with over 70 pages added to SERPS
Google’s core updatereflected how users now use AI for search queries and we were rewarded with a Gemini AI Search result at the top of Google!
Launch Google Ads Campaign
Google updated its algorithm and the search results and phone calls tanked! SEO was required to update the website so the new core update!
Increased Leads and phone calls from targeted ads
Google’s core updatereflected how users now use AI for search queries and we were rewarded with a Gemini AI Search result at the top of Google!
Tradie Up Marketing Outcomes
Partnering with High Tide Plumbing & Gas into the future...
If you’ve been dealing with ongoing issues around poor marketing performance and weak communication, we hear you. As plumbers in Brisbane, it can be frustrating to rely too heavily on word-of-mouth and struggle to find marketing channels that actually work.
Plumbers in Brisbane are often dealing with ongoing issues around people that aren’t open-minded to new ways of doing business. Those stuck in the past and unwilling to give new technology a try can really hold a plumbing business back. This mindset can severely impact growth and profitability.
Here's What You'll Learn: