Digital Marketing for Tradies | Tradie Up
SEO FOR TRADIES
SEO FOR TRADIES BOOSTS YOUR GOOGLE RANKINGS AND WEBSITE TRAFFIC AND GETS MORE QUALIFIED LEADS
MORE LEADS. LESS HASSLE.
We recommend SEO for Tradies as a strategy to get found on Google and get in front of your ideal clients.
We understand the unique challenges faced by tradie business owners.
In a world dominated by online searches, Search Engine Optimisation (SEO) is your ticket to being found. Our expertise goes beyond traditional strategies; we tailor SEO solutions that resonate with tradies.
From keyword research to on-page optimisation, we’re your digital partner in climbing the search engine ranks and attracting the clients your tradie business deserves.
Contact us for a chat, no strings attached.
SEARCH ENGINE OPTIMISATION FOR AMBITIOUS AUSSIE TRADIES
LEAD GENERATING SEARCH ENGINE OPTIMISATION PROVEN TO INCREASE LEADS AND REVENUE
BRAND
AWARENESS
With increased search engine rankings comes increased brand visibility among your ideal clients.
IMPROVED
WEBSITE USERBILITY
Analysing visitor activity can help improve website usability, session times and conversions rates.
Relevant and quality content, citations and quality backlinks attract better-qualified visitors.
SEO optimises your website for keyword searches to increase its trust among your ideal client.
Website visitors take more action when search results are aligned with their search intent.
SEO has a lower average cost of client acquisition over the long term than other paid advertising.
Sustained visibility and growth over time make it easier to rank for competitive search terms.
SEO delivers audience insights to make informed marketing and business decisions.
TARGETING THE RIGHT KEYWORDS: THE CORE OF TRADIE SEO
Success in SEO starts with identifying the keywords your potential clients use. We conduct in-depth research to uncover the phrases most relevant to your tradie services. http://websites for tradies
By optimising your website for these key terms, we ensure you appear in front of clients actively searching for what you offer.
CRAFTING COMPELLING CONTENT: THE KEY SECRET IN RANKING SAUCE
Quality content isn’t just for readers; it’s for search engines too. We create content that not only engages your audience but also aligns with the keywords driving your tradie business.
From service pages to blog posts, our content strategy enhances your SEO efforts and positions you as an authority in your field.
GET FOUND BY LOCALS : PUT YOUR TRADIE BUSINESS ON THE MAP
For tradies, local visibility is everything. Our SEO strategies include optimising your online presence for local searches.
From Google My Business optimisation to localised content, we ensure your tradie business appears prominently when locals search for your services.
TECHNICAL SEO: FINE-TUNING YOUR TRADIE WEBSITE FOR PEAK PERFORMANCE
Behind every high-ranking website is solid technical SEO. We delve into the backend of your site, optimising elements like site speed, mobile responsiveness, and crawlability.
A well-optimised website not only ranks higher but provides a seamless experience for potential clients browsing your tradie services.
THE TRADIE UP SEO STRATEGY PROCESS
01 – SEO Strategy and your business goals
Firstly, we’ll spend time getting to know your business from several points of view. Where have you come from, where are you at present and where are you headed? What have you tried in the past, what worked, what didn’t?
Together we can clearly understand what you want to achieve and what we can do to support you. Typically we’ll have an informal chat that takes about 30 minutes to see if we are a good fit. If so, we have a detailed onboarding process that captures all the relevant information about you, your clients and your competition.
This allows us to discover how to implement an SEO strategy that works as hard and effectively as you do.
02 – Planning and implementing the SEO strategy
The second stage of our tradie SEO Strategy involves planning based on your business goals, services and your service location(s).
Many complex factors determine how a website ranks in search engine results pages (SERPs). Accordingly, we perform in-depth client and competitor analysis and keyword research based on the information shared in stage one.
For example, if you would like to rank for ‘Plumber in Sydney’ with little or no domain authority this will take several important steps towards this outcome.
We create an SEO strategy to build up to this over time, whilst building credibility with Google.
If you have an existing website we’ll audit it as part of our SEO process so we can retain any domain authority and URL structure which may help it rank more quickly.
We know it’s all a bit complex, but our team has been doing this for decades and will share our SEO strategy with you in plain English.
03 – Staged implementation of the SEO Strategy
We use a time-staged SEO strategy implementation that is aligned with Google’s Algorithm. The Google Algorithm is continually changing and it is vital to keep your Website Strategy and SEO Strategies aligned to the updates.
Here we’ll explain the various stages and tasks our SEO experts undertake to improve search engine results.
Technical SEO
Many technical factors such as website age, platform, build quality and content can contribute to search engine results pages (SERPs).
We perform an SEO Website Audit to identify the technical issues that are preventing Google and other Search Engines from ranking the website higher.
Recommended SEO technical updates are prioritised and implemented and measured before taking the next steps so the impact can be accessed.
On-Page SEO
The structure and arrangement of elements on your website are very important to how Google and other search engines rank your website.
Our team of SEO experts can make your website look stunning whilst ensuring the elements are aligned with Google’s algorithm and create a great user experience.
Off-Page SEO
Google and other search engines reward domain authority and this can be reflected in Search Engines Results Pages (SERPs).
To build up your online reputation with an Off Page SEO strategy we create well considered backlinks, citations, guest blogging and social media marketing to increase your authority and trustworthiness.
SEO Content Strategy
Google rewards relevance for user search terms and your content. You may have noticed high performing websites have increased relevant quality content.
As part of our on going SEO strategy, we create engaging content that will please Google and engage your potential clients.
Content can be measured for effectiveness and updated accordingly. Your content strategy can be in many formats from text, images and video depending on your audience.
SEO Strategy Reviews
Once launched we keep a hawk eye on the analytics to see exactly what’s happening and how your website is progressing in the search engine result pages (SERPs).
You’ll have a monthly catch-up with us to review the SEO Strategy and flow through website performance including rankings, traffic and important conversions.
For some competitive locations and search terms, we may need to implement additional pages to your website to increase your position in search engine result pages (SERPs). (If this applies to your situation we’ll let you know in advance).
An SEO Strategy is a long-term investment for any trade-based business, and is hands down the best marketing Return On Investment. However, if you want leads more quickly we have other strategies such as Google Ads and Social Media campaigns that get you seen quickly in search engine results.
EXPERIENCE
TRADIES
REVENUE
TRADIE UP SEO INCLUSIONS
01 – Personalised Onboarding Session
We take the time to understand your business goals, your background and other circumstances to gather information relevant to a successful SEO Strategy.
02 – Competitor Research
Based on information shared with us we conduct in-depth competitor analysis and keyword research so we can realistically establish the potential of your SEO Strategy.
03 – Website Technical Audit
We’ll do a deep dive into your website so we know how and why it is performing and the technical issues that need to be addressed to meet the Google Algorithm.
04 – Technical SEO Fixes
Each technical fix is staged so we can measure the effects and progress attributed to those performance improvements. Often website rankings increase as a result.
05 – On-Page SEO
Restructuring the vital on-page elements can signal to Google what is important about the website and increase usability and visitor conversions.
06 – Off-Page SEO
Research and generate relevant and high-quality backlinks to websites, citations and content to increase your domain authority.
07 – Local SEO
As part of your SEO we’ll manage your Google Business Profile to optimise for local searches, and build EETA Elements for Google (Expertise, Experience, Authority and Trust) and build reviews for users.
08 – SEO Content Strategy
Users are looking to consume high-quality relevant content to help them make a purchase decision. We’ll create ongoing content to meet that need.
09 – Analytics & Reporting
Understanding traffic, users and their actions helps optimise the buying journey speeds up the sales cycle and can influence your marketing decisions.
10 – SEO Consulting
As part of your package we’ll advise on your progress and offer recommendations for future strategies based on your business goals and changes with Google and trends.
IF YOU’RE AN AMBITIOUS AUSSIE TRADIE WANTING TO GROW YOUR BUSINESS THEN THIS IS A MUST-READ!
HERE’S WHAT YOU’LL LEARN:
- IDENTIFY YOUR KEY MARKETING NUMBERS
- USING MARKETING TOOLS TO WORK SMARTER
- HOW TO CHOOSE THE RIGHT MARKETING TEAM
FREQUENTLY ASKED QUESTIONS
WE DON’T BELIEVE IN SILLY QUESTIONS, JUST REACH OUT AND ASK US…
WHY DOES MY TRADIE BUSINESS NEED SEO?
SEO ensures your tradie business is visible online when potential clients search for services you offer. It boosts your online presence, increases credibility, and helps you compete effectively in the digital landscape.
HOW DOES LOCAL SEO BENEFIT MY TRADIE BUSINESS?
Local SEO targets customers in your geographic area, making your tradie business visible to those searching for services in your locality. It enhances local visibility, increases foot traffic, and generates more leads.
WHAT ROLE DOES CONTENT PLAY IN TRADIE SEO?
Quality content not only engages your audience but also improves your website’s SEO. By aligning content with relevant keywords, you enhance visibility and establish your tradie business as an industry authority.
WHAT IS TECHNICAL SEO, AND WHY IS IT ESSENTIAL FOR MY TRADIE WEBSITE?
Technical SEO involves optimising the backend of your website for factors like site speed, mobile responsiveness, and crawlability. It ensures your tradie website not only ranks higher but provides a seamless experience for users.
HOW LONG DOES IT TAKE TO SEE RESULTS FROM SEO FOR MY TRADIE BUSINESS?
The timeline for SEO results varies, but most businesses start seeing improvements within three to six months. It’s a gradual process, with the goal of building sustainable, long-term visibility for your tradie business.
DOES SEO MAKE GOOGLE ADS CHEAPER?
Trade-based businesses CAN do their own marketing, but SHOULD they? There is a good reason people hire professional tradies to complete projects on time, and on budget to achieve the best outcome.
It is the same with marketing a business. Whilst you could save time and money are you getting the best outcome for your business? A DIY approach can mean you are missing out on opportunities and leaving the door open to your competitors.
Marketing a trade business can be very competitive and often overwhelming if you don’t know what you doing. However, if done by a marketing professional it will deliver better results and free you up to do what you do best.