LEAD GENERATING WEBSITES FOR
TRADIES ON THE GOLD COAST

01 – Understanding your business goals

Firstly, we’ll spend time getting to know your business from several points of view. Where have you come from, where are you at present and where are you headed? What have you tried in the past, what worked, what didn’t?

Together we can clearly understand what you want to achieve and what we can do to support you. Typically we’ll have an informal chat that takes about 30 minutes to see if we are both a great fit. If so, we have a detailed onboarding process that captures all the relevant information about you, your clients and your competition.

This allows us to discover how to implement a website strategy that works as hard and effectively as you do.

02 – Planning and implementing the website strategy

The second stage of our tradie website process involves planning based on your business goals, services and your service location.

Many complex factors determine how a website ranks in search engine results. Accordingly, we perform in-depth client and competitor analysis and keyword research based on the information shared in stage one.

For example, if you would like to rank for ‘Plumber in Sydney’ with little or no domain authority this will take several important steps towards this outcome.

We would create a website and SEO strategy to build up to this over time, whilst building credibility with Google.

If you have an existing website we’ll audit it so we can retain any domain authority and URL structure which may help it rank more quickly.

It might sound complex, but our team has been doing this for years and will share our strategy with you in plain English.

03 – Launch, review and refine

Before the website goes live you will of course review and suggest tweaks. As we have a comprehensive onboarding process typically most clients don’t need to change much.

Once launched we keep a hawk eye on the analytics to see exactly what’s happening and how your website is progressing in the search engine results.

We can deep dive into the data and determine what changes to make over time to increase results.

You’ll have a monthly catch-up with us to review the website progress including rankings, traffic and important conversions.

For some competitive locations and search terms, we may need to implement an ongoing Search Engine Optimisation (SEO) service to increase your position in search engine rankings. (If this applies to your situation we’ll let you know in advance).

Ranking a website can take time and if you want leads more quickly we have other strategies such as Google Ads and Social Media campaigns that get you seen quickly.