DIGITAL MARKETING FOR TRADIES IN WELLINGTON

We support many trade businesses with their digital marketing including Plumbers, Electricians, Locksmiths, Air Conditioning, Mechanics, Handymen, Plasterers, Tilers, Painters, Landscapers, Concreters, Demolition, Excavators, Fencing Contractors, Pest Management, Carpet Cleaners, Skip Bins, Bricklayers, Roof Repairers, Cleaners, Glaziers and more…

We work with Australian trade businesses throughout Australia including Queensland, New South Wales, Victoria, Tasmania, South Australia, Northern Territory and Western Australia.

The investment required to successfully market a trade-based business depends on a number of factors, including your location, your trade and the number of enquiries you wish to have. Often the more competitive industries and high population areas increase the investment due to competition. Also depending on what methods you use. We recommend talking to an experienced digital marketing team such as Tradie Up to find out what will best for your business and circumstances.

The time it takes to set up marketing for trade-based businesses can vary depending on the marketing strategy. Some marketing collateral can be implemented in a week or so while bigger things like websites can take several weeks.

Google Ads (pay-per-click advertising) can be set up in just a few days and can drive enquiries quite quickly, whereas SEO (Search Engine Optimisation) can take months to take effect. Paid social media campaigns are great for brand awareness and getting views but can have a lower click-through rate.

If you want to know more about the right marketing strategy for your trade-based business give us a buzz.

Marketing can be complicated, with many variables and as such is not guaranteed. If anybody promises to guarantee you a specific result in a specific time we would say that is a definite red flag. Google and Meta are continually changing their algorithms and this means you need to continually review your marketing strategy. In fact, Google takes into account over 200 website variables when deciding how a website ranks.

Whether you use Google Ads, Search Engine optimisation, Google Business Profile, Directory Websites, and Social Media to name just a few marketing tools, results will vary. We recommend starting with a simple strategy based on your outcomes. Then continually test and measure the results and refine them until you reach the desired result.

Over the past decade, consumers have increasingly searched for trade businesses online, due to the convenience, instant Google search results and the ability to see social proof in the form of verified reviews.
So for many trade-based businesses solely relying on word of mouth, they are missing out. Although busy they often don’t have the type of work they really want. Imagine having the most profitable work, where you want it by potential customers calling you.

It is important to understand that attracting new customers by any method requires an investment of your time, money or energy. The question is how much is a customer worth to you and how much are you prepared to pay to win that customer?

Whether you are looking for increased brand awareness, lead generation or client retention and referral marketing strategy we are experts and can help you calculate a sustainable and affordable solution.

Trade-based businesses CAN do their own marketing, but SHOULD they? There is a good reason people hire professional tradies to complete projects on time, and on budget to achieve the best outcome.

It is the same with marketing a business. Whilst you could save time and money are you getting the best outcome for your business? A DIY approach can mean you are missing out on opportunities and leaving the door open to your competitors.

Marketing a trade business can be very competitive and often overwhelming if you don’t know what you doing. However, if done by a marketing professional it will deliver better results and free you up to do what you do best.